Taco Bell Ad Spot

An ad spot I worked on for Taco Bell. I was part of a small team of animators, each tasked with bringing to life Reddit user u/tmanowen‘s cross-country taco adventure audio narrative. Each animator tackled a different segment of his story, my sequence is here:

The full animated spot is here:

I created my sequence with a hybrid of both 2D and 3D animation, using Adobe After Effects and Cinema 4D. Here are some behind the scenes of how I built the vehicles and composited everything together:

Client: Taco Bell

Agency: Deutsch LA

Production Company: Two Fresh

Animation: Fred Heidbrink